ABOUT ALIA
Fragrance has always entranced me.
I came alive at the end of each long winter in upstate New York when my mother’s gardens finally bloomed and jasmine vines curtained my bedroom window.
I’m a self-taught perfumer and have been told I’m a non-conformist. I’ve made unexpected choices in both my life and work, exploring different creative paths until realizing fragrance was my true passion.


ABOUT THE BRAND
This brand was born because I have a need to create. The name Régime des Fleurs means reign of flowers. When I make a fragrance, I let plants, flowers and the aromatic ingredients I work with guide me.
ABOUT YOUR FRAGRANCE
When I create a new fragrance, it’s from instinct — no rules or protocols. I experiment and feel my way forward.
When we’re open to it, I believe scent creates unexpected bridges to our own stories and truths.
You will know it when one of my fragrances speaks to you.
