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ABOUT ALIA

Fragrance has always entranced me.

I came alive at the end of each long winter in upstate New York when my mother’s gardens finally bloomed and jasmine vines curtained my bedroom window.

I’m a self-taught perfumer and have been told I’m a non-conformist. I’ve made unexpected choices in both my life and work, exploring different creative paths until realizing fragrance was my true passion.

ABOUT THE BRAND

This brand was born because I have a need to create. The name Régime des Fleurs means reign of flowers. When I make a fragrance, I let plants, flowers and the aromatic ingredients I work with guide me.

ABOUT YOUR FRAGRANCE

When I create a new fragrance, it’s from instinct — no rules or protocols. I experiment and feel my way forward.

When we’re open to it, I believe scent creates unexpected bridges to our own stories and truths.

You will know it when one of my fragrances speaks to you.

Eau de Parfum

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