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History

Régime des Fleurs is known for its unique take on luxury fragrance. High-concept perfume collections in vivid packaging draw inspiration from nature, history, and art.

                                                                                                             

Founder Alia Raza began pursuing her passion for perfume after an acclaimed career as a filmmaker and artist whose work explored beauty and fragrance.

                                              

Régime des Fleurs launched in 2014 and became a cult favorite in the art and fashion worlds, quickly establishing itself as an influential voice in the fragrance industry.

Collections include the classic Eau de Parfum, the multiple-use Personal/Space, the Artefacts candles, and the limited edition, artisanal Fait Main.

                                                     

Régime des Fleurs is based in New York, Paris, and Los Angeles 

 Alia Raza photographed by Michael Avedon for 65CPW