Régime des Fleurs is known for its unique take on luxury fragrance. High-concept perfume collections in vivid packaging draw inspiration from nature, history, and art.
Founder Alia Raza began pursuing her passion for perfume after an acclaimed career as a filmmaker and artist whose work explored beauty and fragrance.
Régime des Fleurs launched in 2014 and became a cult favorite in the art and fashion worlds, quickly establishing itself as an influential voice in the fragrance industry.
Collections include the classic Eau de Parfum, the multiple-use Personal/Space, the Artefacts candles, and the limited edition, artisanal Fait Main.
Régime des Fleurs is based in New York, Paris, and Los Angeles
Alia Raza photographed by Michael Avedon for 65CPW