alia raza, founder
“I believe wearing fragrance is a creative act. It’s an invisible way to express emotions, shift your state of mind, and discover yourself.”
Régime des Fleurs means reign of flowers. Rooted in nature yet unlike anything on earth, it's a sensory rebellion: fragrance that upends the familiar and revels in unruly beauty.
“A youthful, creative edge to fragrance.”
“Intensely poetic"
“A conceptual perfume house”
"Instantly intoxicating"